In the passion economy: it’s much more about growing your audience or intensifying the relationship that you have with your audience and your customers. It’s about building a depth of fandom.

Giving ownership to creators is the most impactful way to empower creators. 

There is a transition happening from the attention economy to the ownership economy. Four ways to transition: the introduction of digital scarcity (NFTs), patronage (supporting creators), new economic models, and community ownership (DAOs).

There are many different ways to

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