can answer, you’ll be well on your way to finding KPIs. Here they are: What’s the single most important thing we have to achieve as a business right now? Why does that thing matter? How will you know you’ve achieved it? What number tells us the status of that thing—whether what we are trying right now is helping us get there or not? Once we’ve achi

move our KPIs predictably?

Once you start on the path of identifying the numbers you’ll be tracking, the next key challenge will be embedding them into everyday culture and decision making. If your entire team is not using the metrics you came up with to actually decide what to do in the business, the exercise is useless.

When that happens—and when you can see you have enough data to believe you are right—that is when the magic happens.

your W3.

Your KPIs are relative—they only matter to the degree that they help you see whether you’re getting to a key milestone. Milestones are just steps along the “if this, then that” chain. The value of a milestone is in its ability to make a new milestone possible. They only matter to the degree that change the fundamental reality your business operates

Put in the simplest form, we sold search. Our customers did not buy search, but

Remember, if you don’t have data, you only have hope. And you aren’t taking on the risk of entrepreneurship because you hope it is going to work. Hope isn’t a strategy. Your goal as a founder is to put as much in your own control as possible. If you get good at data-led planning, you gain a much greater hit rate when developing successful offerings

Business.com regardless of if/what content we had on that page. Coverage: Our nomenclature for the percentage of pages, where people were going, that we had at least one piece of clickable content on. Conversion: The percentage of people who actually clicked on a piece of content (whether or not we made money from it). CPC: The cost per click that