added by sari · updated 2y ago
Letting Users Decide Who Gets Paid
- Vine stars demanded monetization features, its owner Twitter refused, and many fled for YouTube. Platforms got scared. Twitch introduced tipping with Bits. By 2018, YouTube started testing Patreon-style Channel Memberships and Facebook offered Ad Breaks that paid video creators for mid-roll commercials. “It took 15 years of frustration and some ear... See more
from How the Creator Crisis forced artists to be founders by Jack Conte
sari added
- If an internet celebrity or content creator doesn't get paid per view, then "fans" aren't worth so much. Revenue sharing platforms like YouTube and Twitch reward influencers for having legions of casual followers who rack up ad impression. But you need a different strategy on platforms like TikTok, Twitter, Instagram, and Snapchat that don't share ... See more
from Why influencers are replacing fans with cults by Josh Constine
sari added
- After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn. Meanwhile, web3 platforms are pioneering a new form of monetizat... See more
from Who will own the creator economy? A web2 vs. web3 showdown by Justine Moore
sari added