Letter #8: Bob Iger (2005)
For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?
Troy Young • Web3 and Media
My observations about media since 2015:
- If you’re B2C, you’re in the hits business. If you’re in B2B, you’re in the insights business.
- Advertising is a bad business model unless you’re a platform. But it’s a necessary business model to prevent information inequality.... See more
Alex Liebermanx.comThe significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every... See more
Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
Scott Belskyimplications.com