Let's reconsider our "users"

“Rethinking Users” authors Michael Youngblood and Ben Chesluk alongside illustrator Nadeem Haidary redefine “users” to design for an ecosystem.

Instead of manipulating “users,” the best products of today are putting technology back in control of people’s hands by using game play principles, not game mechanics. Understanding the difference between these two things, and how they apply to products outside of the gaming category, will dictate the difference between the winners and losers of pr... See more

Words are crucial, therefore changing the lexicon was the first step. I stopped considering the web as a place where to find an audience . I quit using the word users , switching to people instead and rewrote my pages to reflect my true self. Eradicating the marketing jargon was also paramount. I don’t produce content , I write and record sounds an... See more