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No doubt there are many unanswered questions. The technology to enable this new model still has a way to go and, for it to be useful for most creators, it will have to become a whole lot less “crypto-y.” Web3 is growing fast, but most creators and consumers just want to create and consume content without having to dive too far down the rabbit hole.... See more

Let’s say Farcaster, or other Web 3 social media like it, wants to run ads for the free version of the product. Rather than going out and building an entire ads system (as Facebook and every other social media publisher had to), they can use the composability and permissionlessness of Web 3 to spin up monetization quickly. Assuming an attribution s... See more