Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Naomi Kleinamazon.com
Saved by Jonathan Simcoe and
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Saved by Jonathan Simcoe and
Patagonia employees have diverse political, social, and religious beliefs. That’s as it should be. And not everyone wants to change the world, but we want the company to feel like home for those who do. Employees who were drawn to Chouinard Equipment, and later to Patagonia, either shared those values or did not mind working among those who held th
... See moreEstimates vary, but even the low end of the spectrum suggests that a global switch to regenerative land husbandry would sequester our total annual emissions back underground.32 Which means we could reverse the trends of global warming simply by changing the way we farm and ranch.
Our charter is to inspire and educate rather than to promote. We would rather earn credibility than buy it. The best resources for us are the word-of-mouth recommendation from a friend or favorable comments in the press. We advertise only as a last resort and usually in sport- specific magazines.
Where other designers would work to improve a tool’s performance by adding on, Tom Frost and I would achieve the same ends by taking away—reducing weight and bulk without sacrificing strength or the level of protection.
In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.
Aldo Leopold, A Sand County Almanac
was especially interested in books on Japanese or Scandinavian styles of management because I knew the American way of doing business offered only one of many possible routes.
The key to building a consensus for action is good communication.
I’ve always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession and degree of specialization that doesn’t appeal to me. Once I reach that 80 percent level I like to go off and do something totally different; th
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