Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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Saved by Jonathan Simcoe and
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Saved by Jonathan Simcoe and
The first precept of industrial design is that the function of an object should determine its design and materials.
The first precept of industrial design is that the function of an object should determine its design and materials.
At the base of a mountain wall, where you spread out your gear to organize for a climb, it was easy to spot the tools made by Chouinard Equipment. Ours stood out because they had the cleanest lines. They were also the lightest, strongest, and most versatile tools in use. Where other designers would work to improve a tool’s performance by adding on,
... See moreCorporate life did not appeal; it was regarded as inauthentic, illegitimate, and toxic.
Today most Americans are aware we are facing an environmental crisis. But you are what you do, not what you say you are.
Fortunately, there was an alternative to pitons: aluminum chocks that could be wedged by hand rather than hammered in and out of cracks. British climbers had been using them on their crags, but because they were crude, they were little known and less trusted in the rest of Europe and the States.
Malinda and I pay for our own lunches in our cafeteria; otherwise, it would send a message to the employees that it’s okay to take from the company.
Lead an examined life. Clean up our own act. Do our penance. Support civil democracy. Do good. Influence other companies.