added by sari · updated 2y ago
Let My People Go Surfing: The Education of a Reluctant Businessman
Patagonia founder Yvon Chouinard discusses in his book, Let My People Go Surfing: The Education of a Reluctant Businessman.
from Conquer Your Rebrand by Bill Kenney
juarry added
- Chouinard and his business partner, Tom Frost, made what would become a legendary decision to shift away from pitons. It foreshadowed many other decisions Chouinard would make over the next fifty years, each with a similar pattern: Come to grips with damage you’re doing, set bright lines about how you’ll shift your business to reduce that damage, t... See more
from How Patagonia Became The Most Reputable Brand In The United States by Doug Sundheim
Natalie Audelo added