
Lessons learned from a startup that didn’t make it

Not enough stories get told about startups that don't make it.
@jakefuentes and @brelig recently shared a bunch of hard-won and incredibly insightful lessons from their attempt at building @Cascadeio (a data logic and analysis tool). Some of my favorite takeaways:
On taking on an entrenched... See more
Lenny Rachitskyx.comIf you allow your ICP to fray, you’ll lose
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
Lenny Rachitsky • Lessons learned from a startup that didn’t make it
One result of this past tech cycle was a view that companies needed to build hyper complex ponzi schemes of ambition in order to accumulate capital and be valued. This led to a variety of shooting stars that never realized their main goal.
Another view was an insane amount of value ascribed to hyper-narrow features masquerading as companies, leading... See more
Another view was an insane amount of value ascribed to hyper-narrow features masquerading as companies, leading... See more