Lessons learned from a startup that didn’t make it

If you allow your ICP to fray, you’ll lose

From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more

Product Mistakes that Apply to Careers: focusing on acquisition instead of retention (focusing on networking instead of relationships & reputation). Or working in a space that doesn’t get more valuable over time (e.g working in a dying industry), or building another “me-too” product without differentiation (not taking enough career risk). Choos... See more

One result of this past tech cycle was a view that companies needed to build hyper complex ponzi schemes of ambition in order to accumulate capital and be valued. This led to a variety of shooting stars that never realized their main goal.

Another view was an insane amount of value ascribed to hyper-narrow features masquerading as companies, leading... See more