updated 9mo ago
Lessons learned from a startup that didn’t make it
- Don’t confuse people rooting for you with market signal
On some level, all founders suffer from “happy ears”—the chronic confirmation bias pervading conversations with customers, partners, team members, and investors. We tend to have irrational levels of confidence anyway, but that gets compounded when we mistake support for market signal. Most com... See morefrom Lessons learned from a startup that didn’t make it by Jake Fuentes
Britt Gage added 9mo ago
- Generally, teams think about switching costs as the amount of time and money needed to install one solution and remove another. But true switching costs are much more than that: they include the politics, emotions, career ambitions, esoteric business processes, competing priorities, and sheer laziness that all favor the existing solution. Those for... See more
from Lessons learned from a startup that didn’t make it by Jake Fuentes
Britt Gage added 9mo ago
- Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build con... See more
from Lessons learned from a startup that didn’t make it by Jake Fuentes
Britt Gage added 9mo ago