If you allow your ICP to fray, you’ll lose

From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more

I mistakenly used to believe that if there was an example of some business working, I could also build a business by building a better product – by virtue of better design or better user experience or lower price or more features. I was wrong. You need to find a gap and be early to a new market. Surprisingly, creating content helped me figure this... See more

In college, the author started his first startup, and it failed. Before launch, he didn't talk to customers, he fought with his cofounders a lot. He didn't know how to build working software or deal with tech debt. He read Eric Ries's Lean Startup after this experience and vowed to use it. Since the insurance CRM was geared toward tracking existing... See more