lessons from successful social media strategies — Pretty Little ...

1. Open people’s eyes by proving the status quo wrong. Example.


2. Share a solution to a tough problem. Example.


3. Distill an overwhelming topic into something approachable. Example.


4. Tell a suspenseful and emotional story that imparts a lesson. Example.


5. Articulate something everyone’s thinking about but

“A good strategy is, in the end, a hypothesis about what will work.”

— Michael Porter