If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business

At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became

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