Lessons About the Creator Economy From Twitch and Substack

One reason this is personally interesting to me is that I sense a comparable network happening here at Substack, where a huge amount of the value created is flowing to the creators. Now, it's true Substack authors don't participate in the enterprise value of Substack, Inc, but theoretically that could be part of the package through more traditional... See more

A more pessimistic prediction is that the current True Fan revolution will eventually go the way of the original Web 2.0 revolution, with creators increasingly ground in the gears of monetization. The Substack of today makes it easy for a writer to charge fans for a newsletter. The Substack of tomorrow might move toward a flat-fee subscription mode... See more

We know it can work, because it already does. Creator-focused companies such as Teachable (courses and coaching), Clubhouse (live audio), and Substack are subverting the attention economy by putting people, not platforms, in charge. These companies are all young, but they already account for millions of daily active users and hundreds of millions o... See more