April Dunford on product positioning, segmentation, and optimizing your sales process
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April Dunford on product positioning, segmentation, and optimizing your sales process
We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more
April Dunford • A Quickstart Guide to Positioning
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.