Coinbase is a recommendation company Gokul recommends for working in. ( This has not aged well :D)

as well as the founder, the product manager can get technical and that is a problem. Should not delve into how to build, focusing on the customers and the market.

Gokul thinks if you want to hire best-of-class PMs, go to best-of-class companies and hire from them rather than a person.

The founder is authentic to themselves. the company is almost in their image, and they have not tried to change it.

Where you get your energy is important, what kinds of problems? what segments? For Gokul it is small businesses and individuals.

Where should PM roles sit? Could be a GM or reporting CPO to CEO structure. Once you are 4 or 5 PM, there has to be a product lead to set the culture.

When to hire a product manager? Someone has to play the role of product manager. Can be the founder. If not adequate and solid, engineering is too expensive to waste and without a solid product presence, you waste money.

Hiring should take at least 1 hour a day on the founders' diary.

Gokul is against VP and Director titles because there is where the conflict comes from and giving titles too early in a startup. Just call them by the function so people know what they are doing. Lead and Head of are more adequate.