Leia a entrevista com Vitor Bertoncini, CEO da RD Ads, braço de anúncios da RaiaDrogasil
While most Americans likely believe that their drug prescriptions are protected from any form of exploitation under medical privacy laws like HIPAA, it turns out that those laws permit pharmacies like Walgreens to monetize their users through advertising. Specifically, pharmaceutical companies can pay Walgreens to send an advertisement for a drug... See more
What Does It Mean For Social Media Platforms To "Sell" Our Data?
The Faustian bargain of the digital age—free or cheap digital conveniences in exchange for our data—was only ever explained to us after it was already a done deal. And it represents an enormous and radical shift not only in how we live but also, far more importantly, in what our lives are for. We are all mine sites now, data mine sites, and despite
... See moreNaomi Klein • Doppelganger: A Trip into the Mirror World
Why Sketchy Brazilian Marketers Might Be the Black Swan that Destroys 90% of Mid-Tier Telemedicine Companies in the U.S. 🐦⬛
I keep hearing how: “The Brazilians are going into telemedicine”...
And when the folks talking about this say “The Brazilians,” they’re referring to a very specific... See more
Stefan Georgix.com
Sophisticated new business ventures offered pharmaceutical manufacturers new opportunities to influence doctors: On some popular electronic medical office software, physicians were peppered with drug company advertising and promotion as they prepared to write prescriptions. Physicians tolerated the electronic incursion of marketing and drug coupons
... See more