Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language

As awful as all this is, the workarounds themselves are often delightful and clever, testaments to the wit and grace of marginalized communities. For example, sex-workers call themselves "accountants." Homophobia is called "cornucopia" and "LGBTQ" becomes "Leg Booty."

This creativity isn't limited to people I admire or agree with: anti-vaxers have a... See more

This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.

Hence algospeak. Social media users have learned the hard way that... See more

Like clothes or memes or slang, we try ideas on for a while—put them in shareable graphics, temporarily link them in bio, express them via viral tweet or op-ed, maybe print them on a T-shirt—before putting them aside for something more relevant.

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it ... See more