One hospital found this out the hard way.
They sent over 18,000 donation requests to former patients at different points in time.
Former patients who received a donation request soon after their care were *most likely* to give .
But, as more time passed between the patient’s hospital stay and the donation request, donations declined .
At 14 days,... See more
They sent over 18,000 donation requests to former patients at different points in time.
Former patients who received a donation request soon after their care were *most likely* to give .
But, as more time passed between the patient’s hospital stay and the donation request, donations declined .
At 14 days,... See more