
Saved by Jamie Banks and
Learning How to Un-See — Cliff Guren
Saved by Jamie Banks and
This act of “really looking” is deceptive. It requires an almost “unlooking” to see closely, a kind of defocusing. Because: We tend to see in groups, not details. We scan an image or scene for the gist, but miss a richness of particulars.
“A camera is a device for learning how to see without a camera.” —Dorothea Lange
As readily as I advise my clients that fewer and fewer lookers will ever become readers, I also encourage them that there is much to be gained from just a look. And I am seeing greater interest on their part in thinking deeply about achieving clarity and simplicity, of packing as much information in as little signal, of being ever more intentional
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