updated 7d ago
Learning from the Virgin Megastore
It’s even possible to build out your experience in a particular sector into a sub-brand
from Stop Thinking Like a Freelancer by Liam Veitch
juarry added
For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of
... See morefrom Life After Lifestyle by Toby
- What makes it different to the long famed brand world is that it goes beyond creating a sense of the familiar which can be achieved via clever messaging and lifestyle marketing. Instead, a Brand Universe looks to expand its footprint across multiple cultural domains, and views them as genuine opportunities to forge connections and share real experi... See more
from What Even Is a Brand Universe? by Christopher Morency
Keely Adler added