
Letter of Rec #092: Gap is where it's at

“Everything I do is just personal taste and it’s what [my book The Creative Act] is about. Really, for [people and artists] to trust in themselves. Make something that speaks to themselves. And hopefully someone else will like it. But you can’t second-guess your own taste for what someone else is going to like. It won’t be good. We’re not smart eno... See more
Write For Yourself
Not money.
Not intelligence.
Not access.
Conviction.
I’ve met a lot of people who are very intelligent and have an awesome (in the literal sense) arsenal of skills and advantages at their disposal.
But that doesn’t make them dangerous, because they usually don’t know where to go with all of this. (In fact,
John Koenig • Edward Lando

Everyone in design circles loves to pontificate about taste, but it's always the people with portfolios that look like a Vegas casino who have the most to say. Taste is the emperor's new clothes of the creative industry, claimed by all, possessed by few, recognized only by those who already have it.
But the twisted irony of taste is its resistance... See more
why you need a project, a phrase I will 100% use, and a great list of the best people in PR
Sari Azoutsublimeinternet.substack.com
