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Monetization model

Bock goes on to observe that the most successful people at Google “will have a fierce position. They’ll argue like hell. They’ll be zealots about their point of view. But then you say, here’s a new fact, and they’ll go, Oh, well, that changes things; you’re right.” This reflects the advice of Paul Saffo, Director of the Palo Alto Institute for the

When exploring uncertainty, it is important to start broad — to generate as many ideas as possible to cycle through before narrowing our focus on where we will start. lastminute.com is a travel retailer in Europe, operating in a highly competitive industry with major players and new startups trying to disrupt the travel marketplace every day. In

Our mindset is particularly important in terms of our attitude to failure. People with a fixed mindset fear failure as they believe it makes their innate limitations visible to others, whereas those with a growth mindset are less risk averse by seeing failure as an opportunity to learn and develop new skills.

Boyd refers to the implicit guidance and control pathways within an organization, determined by its culture and existing institutional knowledge and processes, as its repertoire. We have discussed how organizations apply their existing repertoire to disrupt competitors, but in order to improve performance and avoid disruption, we must be constantly

following the Principle of Mission, we must understand the direction we are working in, at the level of the whole organization and at the value stream level. This challenge could be represented in the form of a future-state value stream map (see Chapter 7 for more on value stream mapping). It should result in a measurable outcome for our customers,

Forget “big bang” launches Play it safe:

we do not propose solutions to achieve these goals or write stories or features (especially not “epics”) at the program level. Rather, it is up to the teams within the program to decide how they will achieve these goals. This is critical to achieving high performance at scale, for two reasons: The initial solutions we come up with are unlikely to