Le Mom Test: Comment parler avec les clients et apprendre si votre idée d'entreprise est bonne, quand tout le monde vous ment (French Edition)

The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more

The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.

This sort of rejection isn’t helpful because it doesn’t teach you anything. Hard pitching gives binary feedback: you either nailed it or you didn't. That’s okay when you’re making fine adjustments (tweak this feature) but bad for bigger questions (does anybody care at all about what I’m doing). Ask learning questions which pass The Mom Test. Then c

Ask learning questions which pass The Mom Test. Then confirm by selling it.

People say you shouldn’t ask your mom whether your business is a good idea. That’s technically true, but it misses the point. You shouldn’t ask anyone whether your business is a good idea.