Roles change faster than people, and executive tenures are often short. In cases of true rapid scale (a business that’s 3–10×ing every year), I tell people to expect leaders to last about 18 months. Let them surprise you by lasting longer, but don’t let it surprise you if it’s shorter.

Your job as a company leader isn’t to assume they’ll see it the way you do. Your job is to clearly tell the story

Demotions rarely work out long-term. More often, they’re a slower, more awkward way for someone to leave a company.