I don’t have evidence for it, but I intuit that scheduling is becoming an increasing challenge for more people than ever before:

• Teams are increasingly distributed


• More work is done on the go but scheduling is hard to do on mobile


• More of the workforce engages in higher cognitive activities that require significant collaboration

• The breakout product will own a powerful distribution channel (signatures in email) generating the most efficient customer acquisition (similar to how Survey Monkey acquires customers through each survey)


• This is a data product, and the early breakout will have the biggest head start on supervised learning which may enable a fundamentally better

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