Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

usually integral to the final stages of conversion, so optimizing them can have a significant impact on your conversion

increase the conversion of an Add To Cart button is to display transactional trust seals (and other safe shopping assurances) very close to it.

effectively transport incoming visitors from important keywords to the intended conversion path.

first priority to the pages that are generating the most revenue, and cater what’s displayed to their preferences.

In landing page optimization, many people insist on extracting so-called “learnings” from their test results. Hindsight is used to rationalize why a particular landing page version had a higher conversion rate.

Never make the user scroll to find critical information like transactional buttons or important navigation links.

The main drawback of whole-page redesigns is the time and effort that goes into creating them. Since you don’t know if the new design will outperform the original, you are taking a gamble that your larger up-front investment

key to creating the interest is to focus on the visitor. Elements of your landing page must be relevant to them, and they must self-select

Platinum Rule as follows: “Do unto others as they want done unto them.”