Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Review the words you use.

context they arrived from, the specific landing page, and the path they take on your site

focus instead on the demographics of the people who are interacting with the mission-critical parts

The initial page can be as simple as name and e-mail address,

Define structured content to support each task.

If your conversion action typically has a long delay, then try to provide mechanisms to record your visitors’ progress. Restart them in the most recent and relevant state when they return to your landing page.

allow users to save multiple shipping addresses for future use.

A conversion happens when a visitor to your landing page takes a desired conversion action that has a measurable value to your business.

online marketers argue that complete redesigns deny them so-called “learnings” about which individual elements contributed the most to the improved performance. This is based on the flawed assumption that the individual elements are completely independent of one another. In fact, they are often highly dependent on the context in which they are pres