If all human activity can be measured on a spectrum of authenticity and performativity, what metrics can we use to weed out the genuine from the fabricated? Will we just know ? And why do we care? If our culture of liberal individualism demands anything of us, it is to be, above all else, authentic. To be seen as a poseur or a phony—a person who... See more

“When the only media representations you see either fault you (men are bad!) or push you into warped misogyny, the performative male is an ironic, playful response that pushes back at weaponised misogyny in media,”

By true definition, the Performative Male is a man that utilises seemingly ‘feminine’ hobbies to attract women, by appearing ‘softer’ in nature. This term (sometimes also labelled the Matcha Male) is to mock the men that use their image manipulatively.