“We’ve always thought, why can’t you just have products that stay the same?” says Wythe-Moran, who includes the washable and compostable Swedish linen dishcloths (£12) as one of her personal favourites. “If it’s a good product, it doesn’t need to change.” And some of the products have stayed exactly the same for nearly a century

We felt that in most clothing and homeware there was too much ‘design’. What we wanted were simple, good-quality things.”

19th- century American poet Henry Wadsworth Longfellow, after which the shop is named: “Learn to labour and to wait.”