
Labour and Wait – the store that made a £6 loo brush a must-have luxury

Wonderfully written! As a consumer, I’m so tired of being sold to. And as a marketer, I see this as a massive problem.
I love the solution you pose at the end and agree that the ladder is the right path — but it’s definitely harder to get discovered this way. I wonder if we’ll evolve by focusing more on local options again, returning to small-batch... See more
I love the solution you pose at the end and agree that the ladder is the right path — but it’s definitely harder to get discovered this way. I wonder if we’ll evolve by focusing more on local options again, returning to small-batch... See more
I shop, therefore I am (exhausted)
Consumers are more visually fluent, harder to impress, and uninterested in volume. Scarcity doesn’t create desire — conviction does. You see this in the resurgence of pieces meant to endure: vintage Armani, Miyake, Versace. The question becomes: What’s worth keeping?
"Strong collaborations balance three forces: cultural chemistry, creative friction, and community."
disciplined—quality, craft, materials, and long-term growth rather than hype-for-hype’s sake.