Kyle Chayka Looks at Our Supposedly Flat New World
Now in his mid-30s, Chayka questions whether the nearly endless availability of cultural content to younger generations has made them value it less, compared to the effort it once took to discover what you might love. But a decade or more ago, I was wondering the same thing about people his age. Before that, perhaps older people thought the same... See more
bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World
In fact, Chayka treats the concept of “taste” throughout with a preciousness I doubt he actually is unsophisticated enough to hold. He cites contradictory definitions, mobilizing Voltaire one moment to say that taste must be cultivated and effortful, and then Montesquieu and Agamben the next to say that taste works by rules we do not (cannot?)... See more
bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World
I stand alongside Chayka in looking for strategies to pushing in the other direction. But I can’t help rolling my eyes when he talks as if it’s any kind of novelty for artists (much less “influencers”) to find their visions stymied by commercial demand. Again, one advantage of the algorithmic version may be that it’s externalized in ways that become easier to spot and critique.
As much as I share his concerns, this book repeatedly made we want to yell back at him for willfully underplaying obvious exceptions and counterarguments.
Chief among these is to what degree Chayka’s “flattening” is anything new. When he writes, “If anything, mass culture lately appears more aesthetically homogenous than ever,” he seems to forget... See more
Chief among these is to what degree Chayka’s “flattening” is anything new. When he writes, “If anything, mass culture lately appears more aesthetically homogenous than ever,” he seems to forget... See more
bookforum.com • Kyle Chayka Looks at Our Supposedly Flat New World
I get the impulse to recover a more democratic online world compared to the top-down dictates of Silicon Valley. But in seeking a more humane tech future, nostalgia is more hindrance than help; the alternatives will need to be legible to new generations weaned on social-media feeds.