The tragedy of prevention goes like this: The most effective way to save lives (prevention) is the least noticeable, which leads us to undervaluing it in our individual choices, in what we celebrate, and in public policy. That undervaluing of prevention leads to a great deal of needless death and suffering.

But there’s a second tragedy here, which... See more

A tricky thing about modern society is that no one has any idea when they don’t die.

Like, the number of lives saved by controlling air pollution in America is probably over 200,000 per year, but the number of people who think their life was saved by controlling air pollution is zero.