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Known Costs, Unknowable Benefits
The dilemma is that chasing the extremes presents real challenges. We naturally understand that success lies at the outer edges, but we don’t know how to manage our lives while we’re out there.
Gary Keller • The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results: Achieve your goals with one of the world's bestselling success books
Commitments become easier when you realize that, after enough wandering, the grass is unlikely to be greener, pursuing novelty has diminishing returns, and continuous optimizing comes at the cost of compounding—and nearly everything great compounds
It's uncomfortable to commit to a long-term project unless we first do two things: 1. Weigh the pros and cons until we're convinced our ROI is very high. 2. Rule out everything else.