You don't need to have every idea figured out in advance. You just need to start writing.

Because writing begets more writing. Ideas lead to more ideas. Assets create opportunities for more assets.

This is the critical difference that most "content creators" miss——and the reason why so many of them burn out without ever building real wealth. Content is temporary. It spikes, then disappears. You publish it, it gets a few views or likes, and then it's gone——buried under the avalanche of new content that floods the internet every second of every... See more

We build it right the first time. We create assets, not content. We focus on quality over speed. We build things that will still be generating value 5, 10, even 20 years from now.