Knock Knock. Who's There? Opendoor.

Opendoor took 15 years to have the right team.

If Packy—who is undeniably smart but isn’t paid to think about Zillow all day for a living—could come up with such a high volume of creative ideas, then Zillow should also have been able to. In fact, the real estate market is so full of inefficiencies that you cannot convince me that iBuying was the only big idea Zillow could come up with to levera... See more

Zillow spotted the threat posed by an up-and-coming company called Opendoor and made a sharp left turn in Q2 2018 to launch Zillow Offers.

ven the boundaries between renting and owning are being blurred by technology. iBuyers use data and venture capital to bring unprecedented liquidity to the housing market, enabling people to sell or buy a house within days. Meanwhile, companies such as Space10 and Venn are exploring models that would enable long-term renters to build an equity stak... See more