Kickstarting supply in a labor marketplace

1. Upskill your supply

Advice: Build something so great that your “supply” can’t help but tell their friends about it.

5. Do manual onboarding

7. Get the messaging right

Advice: Figure out if (and where) your potential supply looks for work, and go post roles there.

Advice: Do things that don’t scale—go direct to your potential supply and convince them to try your platform.

How to kickstarting supply in a labor marketplace

Additional tactics that worked for at least one labor marketplace:

2. Targeted direct outreach