Kickstarting supply in a labor marketplace
Kickstarting supply in a labor marketplace
Lenny Rachitsky
lennysnewsletter.com
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How to kickstarting supply in a labor marketplace
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
1. Job boards
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
2. Targeted direct outreach
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
2. First build a community
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
6. Concentrate on a geo
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
Advice: Build something so great that your “supply” can’t help but tell their friends about it.
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
Advice: Do things that don’t scale—go direct to your potential supply and convince them to try your platform.
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
5. Do manual onboarding
Lenny Rachitsky
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Kickstarting supply in a labor marketplace
3. Make certain there is demand
Lenny Rachitsky
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Kickstarting supply in a labor marketplace