🥕 Key Learnings From our Webinar on Grocery

This is obvious, perhaps, but there’s plenty that online grocers can do to improve product discovery in their stores, from photography to personalized recommendations. The beauty of Amazon or Instacart knowing everything you’ve purchased means it also knows what you haven’t yet purchased.

The strategy is largely out of the same playbook as other on-demand apps—capture customers, consolidate control over a high-frequency behavior, expand and cross-sell to other higher-margin categories. But their challenges are significant as well, from spoilage rates on grocery to hard-to-predict inventory requirements and building relationships wit... See more

To differentiate in what some consider a crowded market, the product behind JOKR is an end-to-end experience that takes control of every step of the ecommerce value chain. It combines speed, personalization, local assortment, and sustainability to provide an unparalleled customer experience and give back the one thing every consumer wants more of: ... See more

For one, this idea of a multi-store or multi-brand shopping aggregator app has never taken off in the US market, and that’s not for a lack of trying. The well-funded startup Spring was perhaps the best example — its big thing was a “universal shopping cart” to make it easier to shop across brands — but there’s very little that’s compelling about sh... See more

Hundreds of food retailers now partner with e-commerce fulfillment companies like Instacart and Shipt to manage the logistics of their delivery and pickup services. But in offloading those operations to third parties, grocers have also outsourced much of the customer experience. They're also ceding control of valuable data about online shopping beh... See more

Template: take a really brocken D2C product and create a brand with a great design and website. Go to the FSA store to find products or to your local retailer and find products with a sea of sameness (all products look the same). Use growth marketing techniques on them: show the benefits, not the features (contents like Vitamin C), and use pronounc... See more

As the industry shifts online, advertising will do for grocery what Facebook did to the ad industry. Suppliers will have self-serve tools to pay for guaranteed demand. This will shift the industry from being supply-driven (“how do we sell what we produced?”) to being demand-driven (“what do we need to produce?”). With up to 35% wastage in a $10 tri... See more