Keeping Up with the Gen Zs

She also intentionally dictates how her community should engage—for example, by suggesting “themes” for different tour dates to bring the fanbase together. She both expresses herself and pulls self-expression out of her fans.

Chappell Roan is one of the most interesting new celebrities to study because she embodies so much of what the younger gener... See more

Among digital natives, everything is social. We see a steady march toward more social products. Examples from the Daybreak portfolio, across a range of sectors:

• Investing: AfterHour, which offers a social hub for trading and financial learning


• Dating: Amori, which takes single-player dating and makes it collaborative and social with LLM-powered ma

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