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People no longer want the new “It” item, they want to have their own individual style and show their uniqueness

Price and speed of delivery are important in the apparel industry, but at the end of the day people want clothes that they like.

People are rethinking fast fashion and instead want clothes that last

One of the reasons Katrina started Stitch Fix is because she saw that the penetration of apparel in eCommerce was stunning low (less than 20%)

The first stage of eCommerce was this search and filter world where you would search for the item you wanted

Stitch Fix was cash-flow positive in 2014 and went from $0 to $1 billion in 5 years, and Katrina still had trouble raising money from VCs