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Then there are new shopping and buying models entirely, such as Stitch Fix’s human-and-algorithm-personalized recommendations, and Rent The Runway’s subscription rental concept, to compete with.

At Stitch Fix, data science is the product, and it just so happens to be applied to making clothing recommendations.

* Gross Margin: Gross margins went from negative to >70% as the company realized what people wanted to do was clean out their closet, not get rich selling used clothes.

For furniture startups, success might come from investing in virtual staging. For clothing companies, the way to connect might be through virtual styling. If a retail company copycats Echo Look with better branding and improved AI, it could benefit tons of people who are struggling right now.

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.