Just because you’re right…
Bill Bernbach, founder of advertising agency DDB, reminds us that it is not enough to be right — you must also be compelling:
"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
It is not enough to be smart and well-researched, or to be right—even when you have the evidence to prove it. You have to earn the right to be right. Others will listen to you and be open to your advice, your point of view, and your perspective once they feel they have been fully heard and understood by you.
Charles H. Green • The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust
“We’re seeking to make a change in part of the world. How do we find the right people and tell them the right (true) story that helps them get to where they’re going–and that they’ll tell to their peers?”