Just a moment...

The adult care industry is massive, currently estimated to be $140 billion in size, and remarkably complex.

Welcome to the $648 billion care economy—the money we spend to care for our loved ones, from their first breath to their last. There are four dynamic areas of growth in the sector: (1) Child care. It’s a $136 billion market that’s desperate for supply and ripe for disruption and innovation. (2) Workplace. Forty-two percent of employers plan to add ... See more

we at Obvious foresee the demand for an up-leveled suite of portable, interoperable benefits that empower a modern workforce with the structure, simplicity, and support of today’s corporate cushions.

Coordinating care in this way allowed physicians to focus on what they are trained to do—provide medical care—while other staff took care of applications for disability benefits, housing, legal issues, and many more needs. The academic literature identifies this approach as enabling professionals to work at the “top of their license” and has demons

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While we have learned that in B2B there is often still an element of heavy lifting (i.e. consulting) involved in the early days, we believe that many of the ongoing monitoring efforts can and will be automated through software.