(It’s arguable that we could understand the institution of celebrity itself as similarly suspicious: despite the prevailing liberalism of Hollywood, the values of celebrity—visibility, performance, aspiration, extreme physical beauty—promote an approach to womanhood that relies on individual exceptionalism in an inherently conservative way.)

We have a situation in which women reject conventional femininity in the interest of liberation, and then find themselves alternately despising and craving it—the pattern at work in Massey’s spiritual journey away from Gwyneth and then back to her, as well as in the message-board communities where random lifestyle bloggers are picked apart.

The ideal woman looks beautiful, happy, carefree, and perfectly competent. Is she really? To look any particular way and to actually be that way are two separate concepts, and striving to look carefree and happy can interfere with your ability to feel so. The internet codifies this problem, makes it inescapable; in recent years, pop culture has