
Junk to Gold: From Salvage to the World’S Largest Online Auto Auction

When You Make a Promise to Someone, Keep It
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Steve told me later that he admired my principles and the fact that failure wasn’t an option for me. But while I was driven, I was also willing to wait to do it the way I wanted, without cutting deals I shouldn’t or selling myself or the business short. John and Steve respected that, which I appreciated
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Keep Your Growth Sustainable
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Ideas Can Come from Anywhere—Even John Wayne
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Now he could see how many cars we picked up that day, how many cars we sold that day. It helped us manage our business better and bring it all together.
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
I didn’t see it from a seller’s perspective, though. I didn’t expect returns to go up. I wasn’t thinking that by making it easier, more buyers would use it—and that buyers from all over the world would be able to use it. With all those buyers competing over the cars, it was a natural result that the returns would go up. That was the kicker for me.
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
What if we could clean up those cars—take out the debris, vacuum them out, and make them look clean and new again (outside of the damage)? They would be more attractive to buyers and get more bids, driving the price higher, I thought. I knew I could get the insurance company more money if I cleaned these cars up, but I also knew I would have to
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This is a story of a man who believes in hard work and treating people right. Willis always says things like, “If you take care of the company, the company will take care of you,” and “Watch your pennies and your dollars will take care of themselves,” and “Don’t forget a lot of people are counting on us.” These values led to his desire to have no
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U-Pull-It grew up as my children also grew up. As each of them turned sixteen, I would find them a wrecked vehicle from one of the wrecking yards for them to fix up themselves and drive. The kids had to put up half the money—which Joyce and I would match.