The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Sustainability + Human Development Is the food we eat scalable, sustainable, healthy, nutritious and tasty? Is the air we breathe clean? Is the water we drink pure? Is there a way to produce energy that is relatively abundant, cheap and clean? Is there a way to reverse or mitigate climate chan...