Do you want to build a company and brand, making money selling ads, products, and/or services? Then a website and “blog” makes sense. But if you enjoy writing and want to build a personal brand, position yourself as an authentic voice in your industry, and share your thoughts, stories, opinions, and insights at scale, then do not start a blog.

when should you start a blog?

Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.