In such a culture, everyone assumes personal accountability for achieving the organization's results. Accountability here does not mean what it often does in business: Who fouled up? Who's to blame? Instead, it means that every individual takes personal accountability to think and act in a way that will achieve the company's results.

• An organization's leaders must create its culture. • The organization's culture will create its results. • A Culture of Accountability is the most effective culture and is defined as people being accountable to think and act in the manner necessary for their organization to achieve results. • Accelerating the transition to a Culture of

A Culture of Accountability is a place where everyone continually asks, "What else can I do to achieve results, attain objectives, and accomplish goals?"

Culture is made up of experiences, beliefs, actions, and results. Experiences foster beliefs. Beliefs drive actions. Actions produce results. Results become new experiences.

Too often, leaders attempt to change the way people act without changing the way they think, that is, their beliefs.

Management must first identify the results that the organization must achieve.

CULTURAL TRANSITION

The four Steps to Accountability are See It, Own It, Solve It, and Do It.

You can change all of the people and still have the same culture. That is why the traditional management fix of injecting "new blood" by moving a new person into a culture won't work, at least not by itself. This tactic works only when other aspects of the culture are shifted as well.