Jony Ive’s first major design since leaving Apple isn't what you’d expect
“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds, ... See more
Jony Ive • Jony Ive on Life After Apple
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In the Loop: Jony Ive on Apple’s New HQ and the Disappearing iPhone | Design | Wallpaper* Magazine
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Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.