Jony Ive’s first major design since leaving Apple isn't what you’d expect

“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds, ... See more

This followed the principle that Steve Jobs and Jony Ive had instilled at Apple: design is not just about aesthetics; true industrial design must connect the looks of a product to its engineering. “In most people’s vocabularies, design means veneer,” Jobs once explained. “Nothing could be further from the meaning of design. Design is the fundamenta

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