Jony Ive: The Genius Behind Apple's Greatest Products

Music is an important part of the design studio’s atmosphere. There are about twenty white speakers in the room, with a pair of thirty-six-inch-high concert subwoofers. “When you walked into this concrete and steel, highly reflective room, the sound was immediately deep and loud,” Satzger remembered. “All kinds of music from around the world is pla

But when he came in the ID space, he was always really comfortable.” Jobs spent a lot of time in the studio, but when he was away, Jony used his absence as an opportunity to get work done for the absent master. “When he went away, we would do 150 to 200 percent more work,” Satzger explained. “It was a good chance to blast stuff out and put new work

Being educated in a giant building with every other discipline of design would have had an influence on the way he would work in the future with multidisciplinary teams, including at Apple. According to Milton, “He would have interacted with

His feedback was always non-directive. He never suggested how something should be changed but rather pushed Jony and his designers to come up with a better solution.

The thing is, it’s very easy to be different, but very difficult to be better. —JONY IVE

“There was something about respecting the work,” Jony said, “the idea that actually it was important—and if you didn’t take the time to do it, why should anybody else?”

‘The Guy Who Hired Jonathan Ive!’”

Jony is also an inveterate sketcher. He is a good at it, but emphasizes speed over detail. “He always wanted to get a thought down on paper so that people could understand it really quickly,” said Satzger.

“We are looking for personality, overwhelming talent and the ability to work in a small group,” said De Iuliis.