Jonathan Ive - rams foundation
Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.
Walter Isaacson • Steve Jobs
From S. Lovell, “Dieter Rams: As Little Design as Possible”, 2010 Apr
Forward by Jony Ive
When I was a young boy growing up in London, my parents bought a wonderful juicer. It was Braun MPZ 2 Citromatic. I knew nothing about Dieter Rams or his ten principles of good design. But to a little boy uninterested in juicing, I remember the Citromatic he and
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Rams - Official Trailer
youtube.comgabriel added
Documentary on Dieter Ram's life and the influence he's had on product design.
Dieter Rams.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Dieter Rams - Wikipedia
en.wikipedia.org
sari added
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
design manifestos .org
designmanifestos.org