JOKR and Personalized Instant Commerce

As JOKR scaled, it started expanding its share of wallet beyond grocery into adjacent categories like personal care, pharmacy, household goods, pets, apparel, and electronics. Soon a customer will be able to buy any product imaginable on JOKR and have it delivered within 15 minutes.

To differentiate in what some consider a crowded market, the product behind JOKR is an end-to-end experience that takes control of every step of the ecommerce value chain. It combines speed, personalization, local assortment, and sustainability to provide an unparalleled customer experience and give back the one thing every consumer wants more of: ... See more

Most grocery stores have now begun to offer some form of their own in-house delivery, some of which are profitable. These profitable models generally have higher minimum order requirements, markups on items, non-flexible delivery windows (often multiple deliveries are pooled into one driver trip to save costs), and an unclear view into what product... See more

Its on-demand riders not only deliver to customers, they also rotate inventory between hubs multiple times per day as JOKR predicts a product may be out of stock in a particular location. This means JOKR only procures the products it needs, increases inventory turnover, maximizes operating leverage, and ensures the best customer experience. Most im... See more

This market they were entering admittedly seems crowded at first glance. It consists of four major categories: Brick & Mortar, Supermarket Delivery, Marketplaces, and Instant Commerce.

As the industry shifts online, advertising will do for grocery what Facebook did to the ad industry. Suppliers will have self-serve tools to pay for guaranteed demand. This will shift the industry from being supply-driven (“how do we sell what we produced?”) to being demand-driven (“what do we need to produce?”). With up to 35% wastage in a $10 tri... See more

This superior customer experience is why vertically integrated models will win over the long-term. Vertical integration generally has higher fixed costs and lower per unit costs at scale. In JOKR’s case, these cost savings can fall to the bottom line, be reinvested, passed to consumers in the form of lower prices and fees, or a combination of the a... See more